Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualised and executed high‑impact corporate, wedding and club events, managing budgets, logistics and vendor relationships. Developed integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing in‑house and paid advertising (CPC/CPA, A/B testing, landing‑page optimisation). Led a digital media team, coaching on trends and ensuring KPI achievement. Built and managed business partnerships with merchants, agencies, banks and large corporations, driving revenue through media‑buy negotiations.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed a comprehensive brand marketing strategy for an online retail store, creating a roadmap to meet sales targets across multiple markets. Analysed user behaviour to optimise product range and managed affiliate programmes and data‑feed integration. Directed PPC, display, SEO/SEM, content, lead generation, email, mobile and social campaigns, implementing best practices in web analytics. Led a digital media team and coordinated expansion strategies with teams in the US, Brazil and the Americas, handling store partnerships and foreign‑market marketing.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed the overall marketing strategy for a collective‑purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent brand messaging across the company and organised special promotions and events. Facilitated direct communication and feedback loops with clients and suppliers to improve service offering.

Digital Marketing Manager

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, driving engagement and traffic to brand websites.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing consultancy to the association, supporting community outreach and promotional activities.