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Competences
Experience
Marketing Manager
Mamado International
2025-12 -
Orchestrated integrated B2B and B2C marketing for 400+ brands and 40,000 products, aligning brand, trade, e‑commerce and sales‑enablement activities around revenue and lead‑generation goals. Owned the omnichannel roadmap across Meta, Google Ads, TikTok, SEO, PPC, CRM/email and influencer channels, using cross‑channel attribution and customer‑journey reporting to optimise spend and conversion. Governed end‑to‑end campaign planning, budgets, media and creative agencies, technology partners and publication timelines, ensuring brand consistency and agile delivery across international markets. Partnered with sales and regional teams to localise global campaigns and provide interactive content, video and collateral that strengthened retailer and customer acquisition. Built KPI reporting and executive recommendations with Google Analytics and CRM data, translating performance trends into data‑driven ROI decisions. Expanded brand visibility through creator, retailer and media partnerships, including cover‑page exposure in Black Beauty & Hair and support for Mielle Afro Hair & Beauty 2026.
Brand Marketing Manager
Power Up Tavern / XP Tavern
2025-04 - 2025-07
Led the startup’s end‑to‑end brand and marketing operation across digital, print, social, email, PR, events and partnerships, creating a unified commercial roadmap for launch and growth. Directed a complete rebrand from Power Up Tavern to XP Tavern in under two weeks, aligning visual identity, messaging, website and customer touchpoints. Developed and executed integrated campaigns that generated initial market traction and secured early retail partnerships. Managed external agencies and suppliers, overseeing creative production, media buying and budget allocation. Established KPI dashboards and reporting mechanisms to monitor brand awareness, engagement and sales performance.
Langues
English
fluent
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