Consumer Insights Coordinator
MANE · Abidjan
Description du poste
About the role
MANE, a French family-owned business in flavor and fragrance, is hiring a Consumer Insights Coordinator in Abidjan, Ivory Coast. The role coordinates the daily operations of the Panel Consumer Research Hub, supports the collection, management, analysis and communication of consumer data and trends, manages the consumer panel and database, and turns findings into insights for marketing, commercial and client initiatives across fragrance and beauty.
Key responsibilities
- Manage panel incentives (airtime/data, product gifting, travel tokens), recruitment and budget, and escalate budget or procurement needs to the Marketing & Consumer Insights Director.
- Oversee the sensory testing facility, run recruitment drives to reach 500-800 validated consumers, enforce pre-screening (olfactory fitness, fragrance sensitivities, competitor exclusions) and organise test logistics.
- Coordinate sample preparation (blinding, coding, dilution), ensure adherence to study protocols and develop panel engagement such as loyalty programmes and WhatsApp updates.
- Deploy questionnaires on the internal sensory platform Smell It, collect tablet inputs, monitor data quality in real time and resolve technical issues.
- Maintain a rolling quarterly calendar of studies, quotas, recruitment timelines and testing dates, and support customer visits, workshops and sensory demonstrations.
- Produce regular reports on recruitment, panel size, quotas, attendance and attrition, analyse consumer data and translate findings into insights for client submissions.
Required profile
- Bachelor's degree in Marketing, Business Administration, Psychology, Sociology, Market Research, Food Science or a related field.
- 2-4 years of experience in consumer insights, market research, fieldwork coordination, panel administration or sensory research.
- Fluency in French and English, written and spoken.
- Understanding of Ivorian consumer behaviour and the FMCG market; advantageously experience in fragrance, cosmetics, personal care or beauty.
- Ability to work independently, under pressure and in a team, and to uphold the company's ethics and values.
Required skills
- Strong analytical skills and Microsoft Excel.
- Comfort with digital platforms, online questionnaires, tablets and data-capture systems.
- Advantageously: knowledge of sensory testing methods (hedonic scaling, triangle tests, preference mapping), panel loyalty programmes and sensory research platforms.
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MANE
Abidjan
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