Senior Director, Marketing – Western and Central Africa

About the role

Visa is seeking a senior marketing leader to shape and execute the marketing strategy for its Western and Central Africa region. Reporting to the SVP of Marketing for CEMEA and working closely with the regional Group Country Manager, the role will drive brand strength, client engagement and revenue growth across priority markets.

Key responsibilities

• Develop and implement a region‑wide marketing strategy aligned with commercial priorities, client needs and Visa’s global brand agenda.
• Lead integrated marketing initiatives that support Visa’s Premium, Cross‑border and Debit platforms.
• Oversee local marketing teams and agency partners to ensure investments target high‑value opportunities.
• Measure and report on marketing ROI, transaction volume, market share, PCE penetration and merchant acceptance.
• Collaborate with senior internal stakeholders including Sales, Product, Acceptance, Consulting & Analytics, and Global Marketing.

Required profile

• Extensive experience in senior marketing leadership within the payments, financial services or technology sector.
• Strong commercial judgment and ability to influence across a complex matrix organization.
• Proven track record of delivering measurable business impact and revenue growth.
• Excellent relationship‑building skills with senior internal and external partners.

Required skills