Growth Lead
UL CyberPark · Village des Technologies de l’Information et de la Biotechnologie (VITIB)
Description du poste
About the role
We are seeking a Growth Lead to own and execute the end‑to‑end growth strategy for our B2B SaaS product. You will be responsible for driving acquisition, onboarding, engagement, retention and expansion across multiple channels.
Key responsibilities
- Define quarterly growth targets and build a sequenced roadmap covering acquisition, activation, retention and revenue expansion.
- Manage a paid acquisition budget across Google Ads, Meta and LinkedIn, allocating spend based on data and performance.
- Design and run lifecycle messaging programmes using tools such as HubSpot, Customer.io or Intercom.
- Own experimentation across the website, onboarding flow, pricing pages and in‑app upgrades, prioritising tests and killing under‑performers quickly.
- Partner with product, finance and partnership teams to align growth initiatives with overall business goals.
Required profile
- 4+ years of experience in growth, performance or product marketing at a B2B SaaS company with $10M+ ARR.
- Proven track record of moving company‑level metrics such as activation, retention or expansion.
- Hands‑on experience managing a substantial paid acquisition budget and making data‑driven cut‑backs.
- Self‑directed, comfortable operating without close supervision and leading a small specialist team.
Required skills
- Analytics tools: GA4, Mixpanel, Amplitude.
- Paid media platforms: Google Ads, Meta, LinkedIn.
- SEO and content‑led acquisition knowledge.
- Lifecycle and in‑product messaging tools: HubSpot, Customer.io, Intercom.
- Statistical literacy for designing and interpreting experiments.
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UL CyberPark
Village des Technologies de l’Information et de la Biotechnologie (VITIB)
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