Marketing & Sales Specialist (FMCG) - Abidjan

About the role

A Marketing & Sales Specialist is sought in Abidjan, Côte d'Ivoire, to carry out market research, consumer insights and competitor analysis for a fast-moving consumer goods (FMCG) company. The role covers surveys, product research and business development support.

Key responsibilities

• Conduct quantitative and qualitative market research, design and run surveys, interviews and focus groups, and prepare market research reports and executive summaries.
• Analyze customer preferences, buying habits, satisfaction and brand perception, and develop customer segmentation analyses.
• Monitor competitors' products, pricing, promotions and campaigns, run SWOT analyses and prepare competitor intelligence reports.
• Support product R&D: evaluate new product opportunities, coordinate product testing and concept validation, recommend product improvements and assist with packaging, branding and positioning.
• Develop survey methodologies, coordinate survey execution and present findings to management.
• Evaluate new business opportunities, conduct feasibility studies and support pricing strategy.
• Analyze large datasets, build dashboards and KPI reports, forecast trends and maintain research databases.
• Collaborate with Sales, Marketing, Product Development, Operations and Finance, and work with external research agencies when needed.

Required profile

• Bachelor's degree in Marketing or a related field.
• 3-5 years of experience in market research, marketing analytics, business intelligence, product development or R&D.
• Experience managing market surveys and consumer research projects.
• Experience in FMCG, food & beverage, manufacturing or consumer goods is highly preferred.