Expert Marketing Assistant Manager – Healthcare Professional Engagement

About the role

IQVIA is looking for an experienced Expert Marketing Assistant Manager to support the development and execution of healthcare professional (HCP) engagement strategies across assigned markets in Côte d'Ivoire. The role works closely with Brand, Sales, Medical, Commercial Excellence and Field Force teams to turn strategy into effective field execution, strengthen expert advocacy and deliver omnichannel engagement programs. The position is a contract role open to candidates in Benin, Cameroon and Côte d'Ivoire, and requires fluency in English.

Key responsibilities

• Support HCP engagement strategies, activate experts and coordinate scientific meetings, speaker programs, Lunch & Learn sessions and webinars
• Build relationships with healthcare professionals and support Field Force leaders in executing detailing plans, coaching and monitoring field performance
• Develop expert promotional materials, support campaign planning and localise marketing initiatives
• Analyse customer feedback, field call data and recommendation trends, track KPIs and prepare performance reports
• Manage budgets and expenses, ensure compliance with company policies and industry regulations, and keep accurate records

Required profile

• Bachelor's degree in Pharmacy, Life Sciences, Business, Marketing or a related field; MBA or postgraduate qualification advantageous
• 3 to 5 years of experience in pharmaceutical, consumer healthcare or FMCG marketing
• Experience with HCP engagement programs; multi-country project experience preferred
• Understanding of field force operations and customer engagement strategies

Required skills

• HCP marketing and engagement
• Customer segmentation and targeting
• Omnichannel marketing
• Data analysis and insight generation
• Event management and project management