Manager, Instore Excellence – Africa

About the role

BIC World is seeking a Manager of Instore Excellence for its African markets. The role will act as the commercial‑excellence hub, guiding Perfect Store standards, distributor capabilities, and field execution across more than 47 countries.

Key responsibilities

• Define, implement and continuously improve Perfect Store standards in priority outlets.
• Support local market teams with data‑driven insights and best‑practice recommendations.
• Optimize Route‑to‑Market models, monitoring numeric distribution growth, market coverage and sales‑force compliance.
• Develop and roll out the BIC Distributor Playbook, including tiering, performance scorecards and Joint Business Planning processes.
• Translate category and brand priorities into market‑level activation calendars and POSM specifications.
• Create, deploy and refine execution playbooks and training programs tailored to diverse market contexts.
• Monitor field‑force adoption of SFA tools, ensuring data quality and utilization.
• Facilitate cross‑market best‑practice forums, peer‑learning sessions and case‑study documentation.

Required profile

• Proven experience in retail execution, commercial excellence or distributor management within FMCG or similar sectors.
• Strong analytical mindset with ability to turn data into actionable recommendations.
• Excellent stakeholder management skills, capable of influencing senior leaders and external partners.
• Demonstrated ability to lead multi‑country initiatives and drive consistent implementation.

Required skills