Marketing Manager – Ivory Coast & English‑Speaking Africa

About the role

The Marketing Manager will develop and execute localized marketing strategies for Ivory Coast and selected English‑speaking African markets, focusing on the flagship brand and supporting other brands in the ASBIS portfolio. The role translates global brand guidelines into insight‑driven campaigns that match local consumer behavior and retail dynamics.

Key responsibilities

• Lead marketing strategy and execution for flagship and portfolio brands in Ivory Coast.
• Adapt global campaigns to local market realities and consumer behavior.
• Drive 360° campaigns across digital, retail, PR, events and partnerships.
• Ensure premium brand positioning and strict adherence to vendor guidelines.
• Own product launches with strong in‑store and market visibility.
• Develop retail marketing for organized and unorganized channels.
• Execute POSM, merchandising and in‑store branding adapted to local trade.
• Collaborate closely with Sales to drive promotions and sell‑out performance.
• Build and execute partner marketing initiatives with distributors and retailers.
• Manage PR, media and influencer collaborations.
• Track campaign performance, ROI and KPIs, providing insights and optimization recommendations.
• Manage budgets, reporting and compliance with vendor requirements.

Required profile

• 5+ years of marketing experience in consumer electronics, telecom or FMCG.
• Strong understanding of the Ivory Coast market (mandatory).
• Experience working with international brands and strict brand guidelines.
• Hands‑on execution across digital and retail marketing.
• Solid analytical skills for ROI and performance tracking.
• Strong stakeholder management with vendors, sales and partners.
• Fluent English.

Required skills

• Digital marketing execution.
• Retail marketing execution.
• Campaign performance analysis.

What we offer

• Health insurance and a competitive salary package.
• Motivation scheme, life‑event gifts, corporate presents and years‑of‑service bonuses.
• Continuous professional development: training, certification programs, events and team‑building activities.
• Recognition as a Great Place to Work® certified company.