Web Marketing Manager

About the role

The Web Marketing Manager will lead the planning, execution, and optimisation of online marketing campaigns to promote the school’s programmes and brand. Based on‑site in Abidjan, this role ensures a seamless digital experience across the website and e‑commerce channels.

Key responsibilities

• Design, launch and optimise multi‑channel digital campaigns to increase enrolments and brand awareness.
• Manage the website and e‑commerce presence, ensuring consistent messaging and user experience.
• Monitor web analytics, track performance metrics and produce regular reports to inform data‑driven decisions.
• Coordinate content creation, social media advertising, SEO/SEM activities and email marketing initiatives.
• Collaborate with internal teams and external partners to align marketing efforts with business objectives.
• Oversee project timelines, manage deadlines and communicate progress to stakeholders.
• Identify new online opportunities, test digital initiatives and contribute to the overall marketing strategy.

Required profile

• Strong marketing and online marketing expertise, including campaign planning and brand positioning.
• Proficiency in web analytics and experience with e‑commerce platforms and customer journeys.
• Solid project‑management skills to coordinate initiatives and meet deadlines.
• Bachelor’s degree in Marketing, Digital Communications, Business or a related field.
• Ability to work on‑site in Abidjan and collaborate in a multicultural environment.
• Excellent written and verbal communication in English; French is a plus.
• Analytical mindset, attention to detail and commitment to inclusive, non‑discriminatory messaging.

Required skills

• Web Analytics tools
• E‑Commerce platforms
• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• Social media advertising tools
• Email marketing platforms