Founding Growth Marketer

About the role

We are looking for a Founding Growth Marketer to help Base360 reach short‑term rental operators and property management companies, turning attention into demo bookings, qualified leads, and customers. This hands‑on, entrepreneurial role works directly with the founder to build our growth engine from the ground up.

Key responsibilities

• Own one or multiple growth channels end‑to‑end, set strategy, launch campaigns and own results.
• Generate qualified leads and drive demo bookings through paid ads, SEO, outbound outreach, referrals and industry partnerships.
• Conduct rapid experiments on hooks, audiences, funnels and offers, scaling what works and stopping what doesn’t.
• Leverage AI tools for research, copywriting, targeting, content production and automation.
• Build and optimise funnels and landing pages to improve conversion from first impression to paying customer.
• Collaborate with the founder on positioning, messaging and translating product capabilities into compelling value propositions.
• Track performance metrics such as lead quality, conversion rates, acquisition cost and pipeline contribution, and communicate insights.

Required profile

• Fast learner who can quickly pick up new growth channels and tools.
• Highly motivated to become a top growth marketer, self‑directed and resource‑ful.
• AI‑savvy, using modern tools to test ideas and automate repetitive work.
• Analytical mindset comfortable with data, attribution and turning insights into action.
• Commercially focused, measuring success by qualified demand and customers.

Required skills

• Paid advertising (e.g., Google Ads, social media ads)
• Search engine optimisation (SEO)
• Outbound prospecting
• Content marketing
• Lifecycle marketing
• Partnership development

What we offer

• Opportunity to help build the AI operating system for short‑term rental businesses.
• Direct collaboration with the founder and ownership from day one.
• Competitive salary with performance‑based incentives.
• Hands‑on, entrepreneurial environment where your work directly impacts the business.