Group Head of Sales Academy

About the role

The Group Head of Sales Academy will design, build and operate the Promasidor Group Sales Academy, the central engine for developing commercial talent across 40 African markets. Reporting to the Group Chief Commercial Officer, you will shape learning philosophy, curriculum, certification and delivery models to accelerate sales performance.

Key responsibilities

• Define the Academy architecture, competency framework and modular curriculum for Tier 1, Tier 2 and Tier 3 markets.
• Lead content creation – e‑learning modules, facilitator guides, workbooks, videos and assessments – ensuring bilingual (English/French) and culturally adapted material.
• Develop and implement a digital learning platform strategy, including LMS selection, content hosting and learner tracking.
• Design and run a train‑the‑trainer model, certify internal trainers and foster a peer‑learning community across markets.
• Create an induction program for 4,000 new commercial hires, establishing standards for duration, content, assessment and buddy systems.
• Build a dedicated Key Account Management capability track, partner with the Head of Modern Trade and create a certification pathway from junior to senior KAM roles.

Required profile

• Master’s degree in Business, HR, Education, Psychology or equivalent; specialization in Learning & Development or Sales Management preferred.
• Relevant certifications in learning design (e.g., ATD, CIPD) and optionally coaching/facilitation credentials.
• Minimum 5 years of experience in a commercial field role such as sales or KAM, with proven leadership in talent development.

Required skills