Sales and Marketing Director

About the role

GreenSM, a technology‑driven ride‑hailing company expanding across West Africa, is looking for an experienced Sales and Marketing Director to own the commercial agenda in Côte d'Ivoire. Reporting directly to the CEO and Board, you will shape the go‑to‑market strategy, grow rider and driver numbers, and position GreenSM as the market leader.

Key responsibilities

• Define and execute the national sales and marketing strategy to increase rides, revenue and market share.
• Set annual and quarterly commercial targets and report progress to the CEO and Board.
• Build, lead and mentor a high‑performing sales and marketing organization, including regional teams.
• Design and oversee rider acquisition, retention and loyalty campaigns across Abidjan and secondary cities.
• Develop the GreenSM brand and manage all above‑the‑line, below‑the‑line, digital and social media activities.
• Manage pricing, promotions and partnership initiatives in coordination with finance and operations.
• Lead driver‑partner recruitment, onboarding and retention, and manage relationships with fleet owners and cooperatives.
• Identify and close strategic partnerships with corporates, banks, telcos and government bodies.
• Track commercial KPIs (rides, GMV, CAC, retention, driver supply, NPS) and present regular performance reviews to the Board.

Required profile

• Bachelor’s degree in Business, Marketing, Economics or a related field; MBA or equivalent advanced degree preferred.
• 10–12 years of progressive sales and marketing experience, preferably in mobility, ride‑hailing or related sectors.
• Proven experience leading C‑suite level commercial strategy and managing large, cross‑functional teams.
• Strong track record of setting and achieving revenue, market‑share and growth targets.
• Excellent analytical, negotiation and stakeholder management skills.

Required skills