Sales Manager – West Africa Telecom & Power Solutions

About the role

The Sales Manager will lead business development across Francophone West Africa for Hengtong Group, a global leader in optical fiber, cable and telecom infrastructure. The role focuses on expanding market share with telecom operators, power utilities, EPC contractors, government projects and industrial customers.

Key responsibilities

• Develop and execute market expansion strategies for the region.
• Identify and pursue opportunities in telecom infrastructure, optical fiber, power cables, OPGW, and transmission & distribution projects.
• Build and maintain relationships with telecom operators, power utilities, EPC contractors, consultants, government agencies and other key stakeholders.
• Monitor tenders, projects and investment plans, and coordinate quotation, proposal and tender preparation with technical, commercial and supply‑chain teams.
• Conduct customer visits, technical presentations and commercial negotiations.
• Support contract execution, payment collection and ensure customer satisfaction.
• Maintain accurate sales forecasts, project pipelines and market intelligence reports.
• Assist in developing local partners, distributors and strategic alliances.

Required profile

• Bachelor’s degree or higher, preferably in Engineering, Telecommunications, Power, Business, Marketing, Economics or International Trade.
• Minimum 5 years of experience in sales, business development, account management or project development within telecommunications, power & energy, EPC/infrastructure or ICT.
• Fluent French (mandatory) and good command of written and spoken English.
• Willingness to travel frequently across West African countries and ability to work in a multicultural, international environment.

Required skills

• Strong knowledge of telecom network architecture and fiber optic solutions.
• Understanding of power transmission and distribution systems.
• Ability to identify project opportunities and manage sales pipelines independently.