Senior Marketing Manager

About the role

Wave is expanding its fintech services across Côte d’Ivoire and needs a Senior Marketing Manager to translate market insights into concrete actions. Reporting to the Head of Marketing, you will own the market intelligence and consumer insights agenda while also driving sponsorship and brand partnership initiatives that strengthen Wave’s presence.

Key responsibilities

• Design and manage local research initiatives, including consumer surveys, usage studies, competitor tracking and category analyses.
• Synthesize data from internal dashboards, market data and qualitative research into clear, actionable recommendations.
• Serve as the go‑to expert on consumer behaviour and business dynamics, flagging trends and market shifts before they impact strategy.
• Navigate BI tools and dashboards to extract, analyse and translate performance data into strategic narratives.
• Brief, evaluate and manage external research suppliers, ensuring rigorous methodology and high‑quality deliverables.
• Identify and negotiate sponsorship and brand partnership opportunities that align with Wave’s positioning in Côte d’Ivoire.

Required profile

• Strong analytical rigour and strategic thinking with a track record of turning insights into action.
• Experience in market research, consumer insights and competitive analysis within emerging markets.
• Ability to work independently, manage multiple projects and deliver results in a fast‑moving environment.
• Excellent communication skills to convey complex data to cross‑functional teams.
• Proficiency with BI tools and data visualisation platforms.

Required skills

• BI tools
• Data analysis
• Market research