WhatsApp Enterprise Specialist & Administrator

About the role

This internship focuses on managing and optimizing the company’s WhatsApp communication channels, including the WhatsApp Business App and WhatsApp Business API. You will ensure a seamless customer experience, compliance with Meta policies, and high performance of messaging campaigns.

Key responsibilities

• Configure and manage WhatsApp Business accounts via Meta Business Manager.
• Integrate WhatsApp with internal CRM, helpdesk, and automation tools such as Zendesk, Crisp, ManyChat, and Twilio.
• Set up business profiles, auto‑responses, welcome messages, labels, and product catalogs.
• Design automation flows, decision trees, and chatbots; create and optimise message templates for Meta approval.
• Monitor send quotas, quality ratings, and ensure GDPR compliance.
• Plan, execute, and analyse targeted broadcast campaigns, tracking metrics like open rate, response time and conversion.

Required profile

• Strong technical background with advanced use of Meta Business Manager and WhatsApp Business API.
• Experience integrating CRM/helpdesk systems and marketing automation platforms.
• Knowledge of webhooks, Zapier/Make, and chatbot development.
• Detail‑oriented, organized, and capable of data‑driven performance optimisation.

Required skills

• Meta Business Manager
• WhatsApp Business API
• Twilio
• MessageBird
• Meta Cloud API
• Zendesk
• Crisp
• ManyChat
• Zapier
• Make (Integromat)
• Webhooks