Generator Sales Manager

About the role

JMG Group provides integrated electromechanical solutions across Africa and the Middle East, covering power generation, electrical, HVAC and other industrial solutions. As part of its growth in Côte d'Ivoire, it is looking for an experienced, results-driven Generator Sales Manager to lead and expand power generation sales, grow market share and manage key customer relationships.

Key responsibilities

• Develop and execute sales strategies to reach revenue targets and expand market share in the generator business.
• Identify and secure new business in industrial, commercial, construction, mining, telecom and infrastructure sectors.
• Drive direct sales of diesel and gas generators and related power generation solutions.
• Build and maintain relationships with key accounts, contractors, consultants and decision-makers.
• Manage the full sales cycle, from prospecting and technical discussions to quotations, negotiations and contract closure.
• Understand customer power needs and recommend suitable generator capacities and solutions with technical teams.
• Monitor competitors, market trends, pricing and opportunities.
• Prepare sales forecasts, budgets, pipeline reports and performance updates.
• Coordinate with technical, projects and after-sales teams for customer satisfaction and project delivery.
• Lead, coach and develop the sales team.

Required profile

• Bachelor's degree in Electrical, Mechanical or Electromechanical Engineering, Business Administration or a related field.
• Minimum 5-7 years of sales experience in the generator or power generation industry, including a sales management or senior business development role.
• Demonstrated experience selling diesel and/or gas generator sets to industrial and commercial customers.
• Strong knowledge of the Côte d'Ivoire market and an established B2B customer network.
• Proven ability to meet sales targets, negotiate contracts and manage key accounts.
• Fluency in French is essential; English is an advantage.
• Candidates based in Côte d'Ivoire or willing to relocate are welcome.

Required skills

• Understanding of generator specifications, power ratings (kVA/kW) and applications.
• Strong leadership, communication and negotiation skills.